In colloquial Levantine Arabic, عفكرة roughly translates to “on second thought” or “come to think of it.” Pronounced afikra, the term is a fitting name for the grassroots movement social entrepreneur Mikey Muhanna founded in 2014, dedicated to cultivating curiosity about Arab history and culture. Unable to find meaningful ways for he and his friends to explore their Arab heritage beyond traditional family celebrations and engaging in activism, Muhanna began hosting events in New York City, where he was living at the time. Their popularity led him to form Afikra chapters in other parts of the world, including Amman, Bahrain, Dubai, and London. Today, the venture organizes free, regular talks, workshops, and presentations (currently hosted online, due to Covid-19; anyone can RSVP to receive a link to the meetings), all focused on deepening awareness of the Arab world.