A Carbon-Negative Perfume That Evokes the Earth’s Natural Elements
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While many businesses, in the midst of the climate crisis, scramble to reduce their greenhouse gas emissions, the New York start-up Air Company zeroes in on enhancing its production process, which sucks CO2 out of the atmosphere. Co-founded by entrepreneur Greg Constantine and chemist Stafford Sheehan, in 2017, the brand uses a proprietary procedure to convert carbon dioxide into impurity-free alcohols, which serve as the foundation for carbon-negative liquids including hand sanitizer and vodka (the latter of which Joe Doucet, the company’s partner and designer, spoke with us about in 2019). Recently, the company ventured into the fragrance realm with Air Eau de Parfum, a unisex, limited-edition concotion pulled quite literally out of thin air.