Ford’s New Mach-Eau Cologne Delivers the Scent of Gasoline to E.V. Drivers | The Slowdown

Skip to main content

Membership advertisement

Membership advertisement

Ford's Mustang Mach-E GT perfume bottle — Courtesy Ford Motor Company

Ford’s New Mach-Eau Cologne Delivers the Scent of Gasoline to E.V. Drivers

The petrol-scented perfume accompanies the release of Ford’s new all-electric Mustang Mach-E GT.

August 7, 2021

2 minute read

Share:

Tasked with transitioning electric vehicles from niche to the norm, automotive designers are confronted with a singular challenge: how to incorporate the best of classic car culture, and the nostalgia that surrounds it, into new, planet-friendly cars. The soft tick of a steering wheel rewinding after a sharp turn, the satisfying vroom of an engine accelerating—which details will drivers long for if left out in future models?

#Fragrance #Technology #Culture

Membership advertisement

Membership advertisement

Keep Reading

Katy Bowman. (Photo: Mahina Hawley) — Katy Bowman on Why “Movement Nutrition” Matters
14 minute read

Emilia Terragni. (Courtesy Phaidon) — Phaidon’s Emilia Terragni on the Media That Satiates Her Roving Curiosity
11 minute read

Cover of “Open Questions: Thirty Years of Writing About Art” by Helen Molesworth. (Courtesy Phaidon) — With “Open Questions,” Helen Molesworth Opens Up New Ways of Seeing Art
5 minute read

Stefan Sagmeister. (Photo: Victor G. Jeffreys II) — Stefan Sagmeister Finds Optimism in the Long View
24 minute read

William B. Irvine. (Photo: Lyndon French) — How Stoicism Can Cultivate Joy
12 minute read

Spike Lee. (Courtesy Jamel Shabazz) — Spike Lee’s Prolific Career Gets the Spotlight, Naturally, in Brooklyn
5 minute read

Roxane Gay. (Photo: Reginald Cunningham) — Roxane Gay Balances Her Content Intake Between the Real and the Imagined
9 minute read

Cover of “Roman Stories” by Jhumpa Lahiri. (Courtesy Knopf) — The Gossamer Glow of Jhumpa Lahiri’s “Roman Stories”
7 minute read

Installation view of Edmund de Waal’s solo exhibition “this must be the place” (2023) at Gagosian in New York. (© Edmund de Waal. Photo: Rob McKeever. Courtesy Gagosian) — 5 Exhibitions You Can’t Miss This Fall
9 minute read

Lindsey Bro. (Photo: Laura Austin) — Lindsey Bro on the Cathartic, Humanizing Effect of Bathing Rituals
14 minute read

Dr. Gary Cooper, founder of the re-commerce company Rheaply, speaking at the fair. (Courtesy Emerson Collective) — At New York’s Climate Week, a “Climate Science Fair” Cultivates Optimism and Future-Forward Thinking
7 minute read

David W. Orr. (Photo: John Seyfried) — David W. Orr on the Inextricable Links Between Climate and Democracy
30 minute read

William Hanley. (Photo: Brian W. Ferry. Courtesy Dwell) — William Hanley on Media That Adds a Bit of Whimsy to the Everyday
16 minute read

Aerial view of Tom Lee Park. (Photo: Connor Ryan. Courtesy Memphis River Parks Partnership) — A Dynamic, City-Defining Riverfront Park Grows in Memphis
8 minute read

Christopher John Rogers. (Photo: Robin Kitchin. Courtesy Farrow & Ball) — The Vibrant, Kaleidoscopic Color Theory of Christopher John Rogers
26 minute read

Cover of “The Ugly History of Beautiful Things: Essays on Desire and Consumption” by Katy Kelleher. (Courtesy Simon and Schuster) — Desiring Beauty, Even If It Kills Us
8 minute read

Courtesy Eddie Stern — Eddie Stern on the Physiological and Spiritual Power of Pranayama
29 minute read

vanessa german. (Photo: AJ Mitchell Photography. Courtesy Kasmin, New York) — vanessa german on Art as a Way of Life and Love as a “Human Technology”
43 minute read

Courtesy Daphne Javitch — The Go-To Routines and Rituals of Daphne Javitch
11 minute read

Beverly Nguyen. (Photo: Sean Davidson) — Beverly Nguyen’s Highly Tactile Taste in Media
19 minute read

Cover of “Look: How to Pay Attention in a Distracted World” by Christian Madsbjerg. (Courtesy Riverhead Books) — In “Look,” Christian Madsbjerg Celebrates the Slow, Patient Act of Observation
8 minute read

Courtesy Sara Auster — Sara Auster on Fine-Tuning Your Life Through Sound Therapy
19 minute read

Installation view of the Herzog & de Meuron exhibition at the Royal Academy of Arts, London (14 July – 15 October 2023). Photo © Royal Academy of Arts, London / David Parry. © Herzog & de Meuron — A Herzog & de Meuron Exhibition Emphasizes Architecture as Collective, Not Egocentric
5 minute read

Priya Khanchandani. (Photo: Prarthna Singh) — Priya Khanchandani on the Media That Inspires Her Curatorial Work
10 minute read

Vivian Rosenthal. (Courtesy Frequency Breathwork) — Vivian Rosenthal on the Profound Power of Holotropic Breathwork
12 minute read

Pedro Gadanho. (Courtesy Actar Publishers) — Pedro Gadanho on How Architecture Must Adapt to Our Ecological Emergency
24 minute read

Courtesy Farrar, Straus and Giroux — In “Ordinary Notes,” Christina Sharpe Weaves a Profound Portrait of Black Life
7 minute read

David Adjaye (Photo: Anoush Abrar. Courtesy Adjaye Associates) — The Alchemy of David Adjaye’s Architecture
32 minute read

(Courtesy Millana Snow) — Millana Snow’s New Well-Being Plan
12 minute read

Installation view of “Thaddeus Mosley: Forest” at the Nasher Sculpture Center in Dallas. (Photo: Kevin Todora. Courtesy Nasher Sculpture Center) — 5 Exhibitions You Must See This Summer
8 minute read

Jaé Joseph. — Jaé Joseph on Broadening Notions of Luxury and Well-Being
11 minute read

Lina Ghotmeh. (Photo: Harry Richards. Courtesy Serpentine Galleries) — The Poetic, Humanistic Architecture of Lina Ghotmeh
29 minute read

Cover of “Worlds Without End” (2023) by Chris Impey. (Courtesy MIT Press) — Chris Impey on the New Space Race and Exoplanet Habitation
17 minute read

Norman Teague. (Photo: Ross Floyd. Courtesy Norman Teague Studios) — Norman Teague on How He Keeps His Finger on the Pulse
16 minute read

View of Thomas J Price’s “Beyond Measure” exhibition at Hauser & Wirth’s Downtown Los Angeles gallery. (Photo: Keith Lubow. Courtesy the artist and Hauser & Wirth) — With His Monumental Bronze Sculptures, Thomas J Price Honors the Everyday Features of Black Life
6 minute read

The cover of “Not Too Late: Changing the Climate Story from Despair to Possibility” (2023). (Courtesy Haymarket Books) — In “Not Too Late,” a Vital, Kaleidoscopic View on the Climate Crisis
6 minute read

Courtesy Leonard Koren — From “WET” to “Wabi-Sabi”: Leonard Koren’s Adventurous Aesthetic Journey
31 minute read

Rachelle Robinett. (Courtesy Pharmakon Supernatural) — Rachelle Robinett’s Science-Backed Approach to Herbalism
9 minute read

The “Kwaeε” timber pavilion by Adjaye Associates. (Photo: Michelle Äärlaht. Courtesy Adjaye Associates) — An Intellectual African Revolution Comes to the Venice Architecture Biennale
8 minute read

Jasmine Marie. (Photo: Gerald R. Carter Jr.) — A Breathwork Practitioner Making Space for Black Women to Feel Free
16 minute read