Google’s First Retail Space Is Simultaneously Tranquil and Teched-Out
The store demonstrates how technology can be seamlessly integrated into our everyday lives in appealing and practical ways.
July 3, 2021
3 minute read
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Technology, especially when it comes to screen time, can simultaneously induce sensory overload and sensory deprivation. It’s a concept that Suchi Reddy, founder of the New York firm Reddymade Architecture and Design, challenged with her design for Google’s first retail store, which opened last month on the ground floor of the company’s Manhattan headquarters (just blocks from The Slowdown’s Chelsea studio). Reddy worked with Ivy Ross, Google’s VP of hardware design (and the guest on Ep. 11 of our Time Sensitive podcast) toward a singular goal: to create an environment that demonstrates “how humans and technology [can] come together,” as Reddy puts it, through products that are seamlessly integrated into our everyday lives in appealing and practical ways.
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