The Codes and Modes of Gucci
Gucci. The luxury fashion house’s name alone conjures up images of vibrancy, extravagance, experimentation, and offbeat flair. Indeed, the brand is known for its ways of uprooting social norms and weaving together various time periods to create a captivating and instantly recognizable aesthetic. In stylist Kate Young’s words, Gucci is “a world you enter into.” On the latest episode of Hello Fashion, Young’s YouTube show created with The Slowdown, she investigates how this “world” came to be by illuminating the house’s central codes and probing the minds of its creators.