Imaginative Home Fragrances, Created by a Former Musician
“I don’t consider myself a perfumer,” says Julian Bedel, a former musician who taught himself how to make wearable scents, and founded the Argentinian fragrance brand Fueguia 1833 in 2010. “I don’t know anything about perfume. My work is more of an artistic creation, and how I create the formulas is pure improvisation.” Being an industry outsider has boded well for the Buenos Aires native. His company has its own botanical sourcing and farming operations and purpose-built lab in Milan, and oversees everything from its bottling to its boutiques—located in Buenos Aires, Milan, New York, and Tokyo. Bedel’s scents are inspired by unexpected muses (napping whales, Charles Darwin) and incorporate equally unexpected notes, such as cactus flower, bog myrtle, and pink pepper. Muskara, one of Bedel’s favorite fragrances, has no aroma of its own; it chemically amplifies its wearer’s natural scent.