For Lorne M. Buchman, president of Art Center College of Design in Pasadena, California, the creative process rarely consists of an “ah-ha” moment. Rather, it’s a slow, ambiguous, often improvised affair that involves a continual rediscovery of oneself. Innovators including Yves Béhar, Paula Scher, and Frank Gehry, as well as companies such as Apple and Tesla, attest to such experiences in Buchman’s new book, Make to Know: From Spaces of Uncertainty to Creative Discovery (Thames & Hudson), as archetypes that demonstrate the value of embracing the unknown as a way to unleash new ideas.