“Magazines may be a dying breed,” says Jon Kelly, a former Vanity Fair editor who founded its politics, business, and technology website, Hive, in 2015, after working as a staff editor for The New York Times Magazine and as a founding team member at Bloomberg Businessweek. (His career in media began at Vanity Fair, as an assistant to the legendary editor Graydon Carter.) “But magazine-style writing is always in vogue.” With this conviction in mind, Kelly teamed up with a trio of industry veterans—Joe Purzycki, co-founder of the Luminary podcast network; Max Tcheyan, a digital media executive; and Liz Gough, former senior vice president and U.S. commercial lead of Condé Nast’s creative agency, CNX—to create Puck, a subscription-based website where elite writers tell insider stories that lie at the nexus of Hollywood, Wall Street, Silicon Valley, and Washington, D.C.