MSCHF Highlights the Absurdities of Modern Consumerism—and Makes Money Doing It
An ice cream truck selling $10 popsicles in the shape of Zuckerberg, Bezos, and Musk’s multibillion-dollar visages. A service delivering A.I.-generated foot images with Magritte undertones. A $1,000 chimera of extracurricular participation trophies made for Tiffany’s. These high-concept pranks are the sort of off-kilter creations one can expect from the Brooklyn-based outfit MSCHF, a start-up accelerator of absurd and attention-grabbing stunts.