
Nike Imagines the World 50 Years From Now
Nike’s chief design officer, John Hoke, talks about “No Finish Line,” a new slim volume that serves as a design manifesto for the next five decades and beyond.
February 14, 2023
15 minute read
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From its classic swoosh logo, to its signature Air Jordan silhouette, to its legendary “Just Do It” tagline, to its recent 50th anniversary video short by Spike Lee, Nike knows how to expertly engineer and craft its brand down to the tiniest detail, and how to subtly zoom out and in to the zeitgeist.
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