Bold, Umami-Laden Spice Kits to Make Traditional Asian Dishes at Home
Created in collaboration with top chefs, Omsom’s rip-and-pour recipe starters include lemongrass BBQ, spicy bulgogi, and yuzu misoyaki.
By Emily Jiang
April 5, 2022
4 minute read
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When walking down the “ethnic” aisles of mainstream grocery stores, sisters Vanessa and Kim Pham always felt a palpable disconnect between the bland offerings they saw on the shelves and the bold, umami-laden dishes they grew up with in their first-generation Vietnamese American home. “A lot of these products were not made with folks like us in the room,” Kim told Vogue about the experience.