This Natural Fragrance Brand Forgoes Synthetic Ingredients in Favor of Candor and Nostalgia
After working for luxury fashion houses including Givenchy and Louis Vuitton, Baptiste Bouygues joined forces with his mother, Marie-Lise Jonak, considered one of the top noses in France, to create a line of all-natural perfumes called Ormaie. Now, three years later, the brand is a veritable leader in environmentally conscious scents, which, unlike many other aromatic elixirs, are made without the use of synthetic ingredients. Its mainstay collection features seven unisex fragrances inspired by family memories, such as Papier Carbone, a richly layered bouquet of bergamot, coffee, and cardamom that serves as an ode to the school Baptiste attended as a child in the French countryside. The bottles echo Ormaie’s planet-friendly approach while doubling as objets d’art: Each sundial-shaped, recycled-glass flacon is topped with hand-carved sculptural keepsakes that are inspired by the work of artist Constantin Brâncuși and made of beechwood sourced from responsibly managed forests in France.