
An Edible Perfume Made to Enhance Ice Cream’s Savor
Portland-based ice cream brand Salt & Straw teamed up with perfumery Imaginary Authors to create a “culinary perfume” that adds scent to the frozen treat.
August 10, 2022
3 minute read
- Share:
Science estimates that we experience around 80 percent of flavor based on our sense of smell, rather than taste. How then to think about ice cream, beloved but essentially scentless? Even when the ingredients within are highly fragrant—I’m looking at you peanut butter and chocolate—at such low temperatures, the chemicals that would normally provoke human olfactory sensors freeze. Only when ice cream melts on our tongue do flavor aromas that we can taste get released.
Subscribe to get exclusive access to our stories, newsletters, events, and more.
Already a subscriber? Sign in