These Scented Bowling Balls Help Players Reach Their Flow States
Storm Products’ bowling balls come in scents ranging from grape to root-beer float, triggering the brain’s memory center to help bowlers perform their best.
By Jack Meyer
May 6, 2022
5 minute read
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Walk into any bowling alley, and you’ll quickly find yourself caught in an olfactory battleground. Whiffs of floor polish mingled with shoe disinfectant face off against the stale spector of popcorn and Miller Lite beer. Meanwhile, the must of ancient cigarette butts clings to the carpeting, as if stitched onto its very being, in imperceptibly small patterns. Curiously, the one thing that doesn’t leave a distinctive mark on the nostrils is the bowling ball itself, a neutral party in the olfactory conflict. That is, unless the ball in question comes from the factories of Storm Products.
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