The Cleansing Craze Around Palo Santo
By Aileen Kwun
March 21, 2020
2 minute read
The healing and spiritual uses of palo santo, an aromatic wood native to Latin and South America, date all the way back to the Incan era. But the “holy wood” (as it translates from Spanish) has seen a huge uptick in recent years as self-care enthusiasts and wellness acolytes have taken a liking to its cleansing properties, appropriating it to help banish negative energy and bad vibes. You’ve likely smelled palo santo’s slightly sweet, bright blend of pine and lemon notes in trendy boutique stores and hotel lobbies. The Milk + Honey spa, founded in 2006 in Austin—and now, with several other Texas locations and two planned for Los Angeles—sells a nifty little bundle.
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