The Japanese Company Applying Elements of the Slow Food Movement to Perfume
Di Ser makes small-batch, chemical-free fragrances from plants grown on its farm.
January 16, 2021
2 minute read
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Made on the Japanese island of Hokkaido, fragrances by Di Ser appeal to more than the nose alone. Perfumer Yasuyuki Shinohara founded the company, in 1999, as two interconnected entities—a pharmacology arm, which produces herbal tea, incense, and other botanical products, and an agricultural research arm—and makes scents that blend both approaches. He and his team concoct small-batch, chemical-free perfumes out of plants (ones that are native to Japan or that are used in the country’s centuries-old ceremonies) grown on-site, showcasing the possibilities of an olfactory world that intersects with a farm-to-table ethos.