This Car Diffuser Transforms Any Road Trip Into an Opulent Olfactory Experience
Copenhagen studio GamFratesi designed the Airound car diffuser for furniture maker Poltrona Frau and fragrance brand Acqua di Parma.
By Tom Morris
May 8, 2021
2 minute read
Driving requires keeping your eyes on the road, navigating a primarily visual adventure—but the right accessory can make it an olfactory experience, too. Case in point: the just-released Airound car diffuser from Italy’s storied furniture maker Poltrona Frau and the Milan-based fragrance brand Acqua di Parma. Encased in Poltrona Frau’s silky smooth Pelle Frau leather, the disk-shaped device magnetically attaches to a car’s ventilation grill. Turn the air on, and its perfume—which comes in nine interchangeable, classic Acqua di Parma scents, including woodsy Buongiorno, citrusy Fico di Amalfi, and Milano, a concoction created exclusively for Poltrona Frau—circulates.
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