This Mexican Fragrance Brand Borrows Its Notes From Local Vegetation
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“Scent and architecture both take people on sensory journeys,” says architect Héctor Esrawe. “More and more, I believe in curating three-hundred-and-sixty-degree experiences—ones that link the built [environment] with the olfactory.” Esrawe’s multitrack career creates the means to do exactly that: In addition to running his Mexico City–based design practice, Esrawe Studio, he oversees Xinú (pronounced “she-new”), a perfumery he co-founded in 2016 with architect Ignacio Cadena and his wife, Verónica Peña. The firm is named after the word for nose in Otomi, an indigenous Mexican language, and has since developed five unisex scents with Mexican perfumer Rodrigo Flores-Roux (the mind behind Clinique’s Happy fragrance) as well as evocative candles, incense, soap, and hand cream.