This New App Puts Sex Therapy Within Reach for All
The culture of wellness tends to focus on trends, like meditation hacks or CBD gummies. But a new app devotes itself to the personal health to be found in the most primal of experiences: sex. The recently launched Kama turns to leading neuroscientists, psychologists, somatic therapists, and other experts to help us better our bedroom habits. Their advice is incorporated into an ever-growing library of frank, easy-to-follow guides and exercises, each created to maximize sensual joy.
Kama aims to do more than merely educate users about pleasure, an uncommon subject in sex-education classes and even in the medical field. It tackles issues such as stress, body confidence, and insecurity, and offers information that’s relevant for people of all ages, sexualities, and genders. Kama’s CEO and founder Chloe Macintosh, who built the platform from her kitchen table while sheltering in place last year, said in an interview with Forbes that she sees the company as a response to a “sex and intimacy recession” that’s happening around the world. “Our body is the most advanced technology that we will ever interact with, and yet we know so little about it,” she says. “[We] often leave it to others to make decisions about our health and sexual well-being, which ultimately leaves us unfulfilled.” Better sex, Kama suggests, begins with forming a better relationship with ourselves.