When the French luxury goods conglomerate LVMH tapped creative director Jonathan Anderson to helm Loewe in 2013, it charged the Irish-born designer with giving a new energy to the esteemed but sleepy Spanish leather brand that resonated with the next generation. Lauded as one of the most forward-thinking designers of his time, Anderson not only reinvigorated its men’s and women’s fashion lines with couture pieces such as calfskin handbags and leather biker jackets, but also revived the house’s tradition of perfume-making, which blossomed when it unveiled its inaugural women’s fragrance in 1972. Loewe 001, the first fragrance under Anderson’s direction, launched in 2016 with notes of bergamot, sandalwood, and white musk. The brand has since incorporated it into an entire repertoire of fragrances known as Botanical Rainbow, released in March, that includes myriad botanically inspired perfumes, bottled in a kaleidoscope of colors.