In 2014, Eddie Cohen embarked on a 10-day silent meditation retreat to further his practice of quieting his mind. Sitting within the refuge’s interior spaces, he began to notice that the objects around him were poorly designed, and left him feeling uninspired. As he meditated, he began to contemplate people’s subconscious sensitivity to their environments, and how seemingly inert items around us can affect our greater sense of calm and well-being. He concluded that the level of intention put into designing a product should be commensurate with the importance it holds in our lives.