Byredo’s New Perfume Captures the Experience of a Roller-Coaster Year
The luxury brand’s Mixed Emotions fragrance contains notes of blackcurrant, birch, and papyrus.
By Brian Libby
April 3, 2021
2 minute read
Tumultuous times often lead to creative new measures. For Ben Gorham, founder of the luxury brand Byredo, the drama of 2020 was the perfect muse for Mixed Emotions, a new unisex fragrance made to evoke the bewilderment of a roller-coaster year. A spritz of it starts out with the strange, intense scents of maté and blackcurrant, then relaxes into warm, familiar notes such as black tea, birch, and papyrus—an elegant olfactory interpretation of life as we’ve known it, and as we hope it soon becomes again.
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