Over the past decade, the Bronx culinary collective Ghetto Gastro has—through a combination of creative finesse, clever tactics, linguistic gymnastics, and food alchemy—risen up in the worlds of art, fashion, and entertainment, serving up a new, raw form of cultural ambassadorship. Unofficial representatives of their home borough, the group’s co-founders, Jon Gray (the guest on Ep. 2 of our Time Sensitive podcast), Pierre Serrao, and Lester Walker, practice what they call “durag diplomacy,” bringing the Bronx to the world and the world to the Bronx. The trio’s scope and impact is vast, from collaborating with French luxury house Cartier on a “Bronx Brasserie” pop-up in Paris, to launching kitchen appliances with Target, to cooking with Wolfgang Puck at this year’s Oscars. An unabashed gastronome and the group’s self-described “dishwasher,” Gray has the agility and energy of a frontman: Currently an artist-in-residence at New York’s Metropolitan Museum of Art, he’s perhaps best known for his 2019 TED Talk, which has been viewed nearly two million times. Serrao and Walker are seasoned chefs with backgrounds in top restaurants, including at Cracco in Milan and Jean-Georges Vongerichten’s now-closed Spice Market in New York, respectively.