How a California Entrepreneur Is Profoundly Fixing Food Waste
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Thirty to forty percent of perfectly good, fresh produce grown in the U.S. goes to waste each year simply due to bruising or ripening that most markets deem unacceptable for sale. That astounding figure has only increased during the pandemic, as widespread closures of restaurants, schools, and businesses have led farmers to dump their surpluses of eggs, milk, and potatoes—all this as needy families line up in growing numbers at food banks across the country. Tabitha Stroup, a former chef and restaurant veteran of nearly 20 years, tells us how she’s working to help close the loop and boost local independent farms in California’s Pajaro Valley with Terroir in a Jar, a company with a serious mission to reduce food waste and put profits back into the hands of growers.