Kvadrat’s First New York Showroom Is an Elegant Homage to the Square
Designer Jonathan Olivares incorporated the shape into the space’s main area, devoted to the company’s contract offerings, in both specific and symbolic ways.
May 13, 2022
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Squares, with their even proportions and sharp corners, evoke a sense of honest, hard-edged rationality. The shape has deep connections with Kvadrat, the 54-year-old Danish textile company known for its forward-looking, often vibrant fabrics and artistic collaborations. The brand’s very name is a Danish word for the four-sided form, which, in the old days, before the advent of computers, covered the graph paper used to record textile patterns. The square literally lay at the core of its fabrics’ structure.
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