Not eating meat is no longer a concern reserved for vegetarians and vegans. The damaging effects the factory-farm industry has on the land, communities, animals, and people’s health have been extensively documented, and animal agriculture is now a primary source of global warming (if cows were a country, they’d be the third-largest greenhouse gas emitter in the world). In turn, the meat-free market is booming. In the United Kingdom, sales of plant-based foods is expected to exceed £1.1 billion ($1.41 billion) by 2024, according to research firm Mintel; in 2019, almost a quarter of all food products launched there were labeled as vegan. And the runaway success of Rudy’s Vegan Butcher, which opened five months ago in the London borough of Islington, only further suggests that the end of meat is near.