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Filmmaker Grace Boyle tracking sensory data in the Amazon. (Photo: Fábio Nascimento. Courtesy Greenpeace)
Filmmaker Grace Boyle tracking sensory data in the Amazon. (Photo: Fábio Nascimento. Courtesy Greenpeace)

This London Studio Draws on Smell-O-Vision as a Tool for Promoting Social and Environmental Advocacy

The Feelies uses custom scent machines and other sensory tactics to connect viewers with places where crises are an immediate, everyday reality.
By Michelle Erdenesanaa
October 15, 2021
4 minute read
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In Aldous Huxley’s Brave New World, movie-watching is taken to the next level: Viewers sit in seats outfitted with special knobs that, when grasped, transmit sensations that the film’s characters are experiencing in their own bodies. The invention popped into Grace Boyle’s mind when she began experimenting with virtual reality, and served as the inspiration for her London-based studio The Feelies, founded in 2015, which produces and presents stories in immersive, multisensory environments.

#Film#Fragrance#The Future#Technology
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