How Brands That Use Images of Animals in Their Ads Can Help Preserve Biodiversity
In branding and marketing, animal imagery abounds: Lacoste’s crocodile, Bacardi’s bat, Geico’s gecko, Swarovski’s swan, Hermès’s horse, Cartier’s panther. In fact, according to the United Nations Development Programme (UNDP), animals appear in approximately 20 percent of all advertisements. These creatures, however, receive little to no support or compensation from those who profit from them in this way. Quite to the contrary, humans’ unrestricted exploitation of wildlife has created—in tandem with the climate crisis—a mounting biodiversity crisis, with 1 million animal and plant species at the precipice of extinction, and more than 700,000 square miles of natural habitat destroyed in just the past two decades. The increasing rate of extinction is extremely alarming: At stake are earth’s biological diversity and ecological balance.