The luxury skincare line La Mer is known for plenty of things—most notably, its hype and hefty price tag: A single jar of its signature Crème de la Mer moisturizing cream runs for $325 (for 2 ounces) and goes up to $2,400 (for 16.5 ounces). Apparently, there’s even a secondary market for hawking empty La Mer jars, an LOL for aspirational shopping and late capitalism if there ever was one. But what’s a month’s worth of rent, after all, compared to the cost of living in your own visage? So the brand’s diehard cult following—celebrities from Kim Kardashian to Kevin Hart are among the converted—would have you wonder.